The 2-day Workshop will discuss issues pertinent to industry’s growth, including the following:
1. ‘Playing To Win Within the Dynamic Technology-Propelled Marketing Space’ By Olatunde
Akintola, FCA, CEO, Propertec Development Limited
2. ‘Fundamental Issues in Developing and Implementing a Marketing Plan’ By Dr. Omaka Odim
Omaka, Ph.D., Chief Finance Officer, Spur Panarottis Nigeria
3. ‘The Global Economic Trend & Its Prospects for Nigerian Businesses’ by Dr. Biodun Adedipe,
Managing Partner, B. Adedipe & Associates
4. ‘Pathway To Securing the Competitive Niche for Sector Leadership’ By Dr. Omotola BamgbaiyeElatuyi, Ph.D. Marketing Manager, Home Care, Reckitt Benckiser Nigeria Ltd
5. Plenary & Communique to Be Coordinated by Femi Ekundayo, Mc, Resort Consult.

 

Resort Consult’s Marketing Plan Development Workshop is an annual Strategy skills-enhancement Course
specially designed for Senior and Middle Management cadre staff in all profit-oriented institutions to enable
them gain a cutting-edge approach in the marketing of their products and services for extraordinary
accomplishment in their company’s performance through wider customer base and enhanced profitability.
within a challenging economy. The Theme of this year’s edition is ENHANCING MARKET SHARE AND
BECOMING THE FIRST CHOICE.